Introducing 'Project D'......

It’s been long awaited but it’s finally here, new mum Dannii Minogue has teamed up with London-based designer and close friend Tabitha Somerset-Webb to create their first autumn winter collection which features a host of glamorous evening gowns that we just love. The range is just the first phase of their new brand “Project D” and will be followed by an accessories range and the launch of a fragrance later on in the year. Dannii has said about the collection: “Fashion has been a passion of mine since I can remember and I hope that every woman who slips on a Project D dress will feel glamorous yet effortless.” We think it will do just that and here are our fave picks….

Definitely one of our favourite dresses from the collection is this stunning black gown with a sequined strip down the middle. It is absolutely gorgeous and could be dressed up for the evening or down for holiday day wear. We are all going to be fighting over it here in the studio!

We also love this fab printed dress which is really elegant and stylish. Again, it could be dressed down for work or dressed up to make you look gorgeous on a night out!

The collection is available in the main department stores around London: Harrods, Selfridges and Harvey Nichols and also some selected boutiques such as Jessimara in Golders Green and some Trilogy stores. We are really impressed with what Dannii has produced. It’s quite common for celebrities to create collections that don’t reflect their personality or what they would even wear themselves but the dresses in the Project D collection are the sort of thing that you can imagine Dannii wearing on the X factor.

Dannii seems to be in a really good place right now with her new baby boy and new business ventures and she is also said to be returning to the X factor in time for the judges houses stage of the competition. We wish her success with it all and hope that the collection does well!

You can check it all out on http://www.selfridges.com/en/Womenswear/?brandname=PROJECT+D&mrf=Category&template=1#pn=1

Katie x

Fashion Hotspots.....

Here at 4couture.com we all love a bit of a shop, so we're always on the lookout for new shopping territories to explore, and haven’t we been spoiled lately! London will always be one of the best places for retail therapy and it's just getting better and better with new flagship stores and boutiques cropping up all over the place. If you have a spare couple of hours and nothing to fill them with, check out some of our city hotspots!

One of the big stories this week is the opening of Acne’s very first, four floor studio on London’s Dover Street last Friday. We're huge fans of Acne designs so are thrilled to see that we can go in and have a browse. The store seems minimalistic in decoration and layout, no doubt letting the fashion do the talking; they even have a whole floor dedicated to denim! So we recommend you pop along and check it out, and if you can’t get there just yet have a browse on www.net-a-porter.com who still have a sale on featuring many acne pieces such as this stunning printed body, now only £84, (see right) http://www.net-a-porter.com/product/63031.

Another big story recently has been the opening of Louis Vuitton’s most luxurious store yet on Bond Street, Mayfair. The store opened a couple of months ago now and was brought in with a bang with a star studded opening party. Marc Jacobs, creative director of Louis Vuitton has said about the store: "It's probably one of the most magnificent retail stores in the world for the best luxury house, the greatest luxury brand." At 1,500 square metres and comprising of three floors, it is a must visit when you feel like indulging in a bit of luxury.

Lastly, not a particularly new store but definitely worthy of a place in our top hotspots list is My Sugarland on St John’s Street. This wonderful place functions as part vintage, part high fashion store featuring pieces from past decades, new up and coming designers and established fashion greats such as Betty Jackson. It also houses a gallery with work from talented artists being displayed in the windows and if that wasn’t enough, you can even hire My Sugarland as a retail or exhibition space. It's such a great place and one of those really interesting visits where you never know what you might find! Check out their website too at http://www.mysugarland.co.uk/

Have fun exploring!

Love Katie x