Thursday 30 July 2009

Rain Gear

With the met office forecasting a wet remainder for our typical British summer, it's depressing news for those of us on a ‘staycation’ but on the positive side it gives us the ideal excuse (as if we needed one!?) to hit the shops just in time for the sales, to stock up on wet weather gear....

This stylish jacket is secretly a pac-a-mac so you can keep it in your bag ready for those sudden downpours we’ve been experiencing! http://tinylink.com/?1FA08LWwte

I love this super light weight Mac- perfect for wet but warm work days... http://tinylink.com/?YkQ8EBawty

And let’s not forget the wellies which have to be hunter- currently on offer at Millets.com. Get them in next seasons luxurious dark colours http://www.millets.co.uk/clearance/womens-footwear/product/080544.html.

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Hana x

Thursday 23 July 2009

Embellishment Heaven

Embellishing just about everything from shoes to dresses is all the rage at the mo and set to be a continuing trend for A/W 09. Just having come to the end of a major embellishment project on stage costumes I’d say I know a thing or two about the subject!!


Ticking all the fashion forward boxes this Balmain dress is velvet and jewel embellished. Make a statement this winter! http://www.net-a-porter.com/product/46823Fake embellishment with a really over the top gorgeous necklace like this one from Topshop. Wear with a plain t and black skinnies for day to night embellishment glamour http://tinylink.com/?bVaokPKZns

I am in love with this effortlessy glamourous embellished swimsuit. Get one now at My Wardrobe http://tinylink.com/?xe4ShJEy7b.



Feeling creative? There are a multitude of shops where you can buy embellishments! Try craft shops, markets, charity shops, vintage shops......the list is as endless as your imagination! To get started try www.mjtrim.com.

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Hana x

P.S. Pics from my recent project to be posted soon...

Wednesday 15 July 2009

Swimsuits you

Yeah yeah the heatwave’s over but let us remember the official summer holidays haven’t even started yet so many people have yet to go on their hols so swimwear requirements continue long after the glossies have stopped featuring swimwear. Don’t panic tho! The shops are still full of excellent choices like these.......

This bargain black swimsuit from M&S is so easy and flattering to wear, perfect for both pool aerobics and lying back on the sun lounger! http://tinylink.com/?FJ59O9gpvN

I love this striking colour and silhouette print bikini by one of my favourite swimwear brands Seafolly which will look amazing with a tan! Best of all this bikini has a subtle glitter finish to the fabric so it will really help you shine in the sun! Probably not the best swimwear choice for activity but my choice for lying in the sun. http://www.seafolly.com/collections/neo-tropical


Coral is my favourite colour to wear on the beach as I find it really uplifts my skin. The cut and detail of this swimsuit makes it über glamorous. Perfect for cocktails in the Caribbean (I can but dream...!) Also available in purple and at a bargainous £26.99 from River Island I say buy both- purple for pre tan skin and coral to accentuate a tan! http://xml.riverisland.com/flash/content.php



I love love love the Giles Deacon/ New Look collaboration and am really hard pushed to find a favourite but this subtly glittery monochrome bikini is really special. A substantial top it will provide more support than stringy halter necks and the pattern is flattering. http://tinylink.com/?W0HjnoZVSb



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Hannah xx

Thursday 9 July 2009

Job Hunting in the Fashion Industry

It’s graduation time and whilst the mortar boards are flying in the air the celebration for many is tainted with concern over news that half of all companies are not looking to recruit a graduate in the coming months. With experts predicting that 2009’s graduates are going to have a harder time finding work than ever before the advice for all graduates is to try to get work experience, further qualifications or even travel and work abroad to avoid the worst of the recession but is this advice applicable to fashion graduates?

Every year we look to take on a graduate and there is always huge uptake for the position. There are a number of things that we, as the employer, are looking for and also a number of ways that a graduate can stand out.

Obviously a good degree from a good university helps but that doesn’t necessarily mean a first class degree. At uni I was told that a 2.1 degree is the most attractive to employers look for as it implies the graduate has done more than just have their head in a book for 3 years. Qualifications are not the be all and end all of a career in fashion. Further academic qualifications above a degree are unlikely to be as useful as the same period spent gaining experience.

Work experience has always been seen as a vital skill set by fashion graduate employers and the best way to get experience is whilst still at university however there is a difference between obligatory work experience that is done as part of the degree and work experience that the graduate has embraced. As employers we’re looking for interesting placements- the hard to get and unusual, as it implies the graduate worked hard to get a placement and knew what they were doing!

Enthusiasm is something that we are always on the lookout for. Graduates lacking obvious enthusiasm for the job need not apply...! It is something that can’t be faked and is so vital to the job. We know that working in fashion can sometimes be less than glamorous but the enthusiasm for the job keeps us (and our graduates) going when things get tough. Prove to us that you can work hard in a stressful situation with a smile.

Start at the bottom and work your way up- offer yourself as an unpaid assistant/runner and prove a bit of hard work and menial jobs don’t phase you. As employers we are scanning incoming CV’s for something that shows this- a particularly gruelling work experience placement, a previous job in something on the menial side- anything that shows a willingness to work really hard and a grounded attitude.

Graduates need to have an excellent knowledge about current trends and an eye for style. It shouldn’t come as a surprise that a proportion of this will be judged on what you are wearing at the interview. Interviewees that are wearing something that both attracts our attention but remains smart and appropriate are likely to be remembered for all the right reasons.

Ok. So you know what to do WHEN you find a vacancy but HOW to find one of those rare and precious things? Be everywhere. Read everything. If you are not looking everywhere from fashion industry tweets to small time industry magazines you may miss out. Treat looking for a job as a full time job. Network, network, network. If no one knows who you are then how will they offer you a job or your dream placement? Think about people you know that are working in the industry- uni colleagues, tutors, your PR neighbour who works in PR, your mums friends son who is in a signed band..... Think laterally not literally when sending out your CV- PR and media agencies, small time fashion magazines and local newspapers. All might be the tiny step in the door you need.

Above all remember you are looking for your dream career so stick with it and stay focused!

What do you think? 2008 or 2009 graduate? Tweet me.... www.twitter.com/4couture

Thursday 2 July 2009

Boy Band Style

Boy bands are back in style! In our studio there are a range of ages reflecting the die hard Take That fans to those getting excited about the reforming of Blue and all of us loving working with new bands. There’s a lot out there about the new ladies of pop and their style but not really much at all about the guys storming onto the music scene. It’s not just girls who need to dress to impress- look like you’re an international superstar and maybe you just will be. The importance of good style for a boy band is clearly getting through to the music industry reps with us often being asked to style up and coming bands- which is a favourite job of mine. Here’s a rundown of what to look out for over the coming summer.




Vagabond (above) are a 5 piece all guy soul/funk band and predicted for the big time. When they first came onto the scene at the beginning of the year they were demonstrating some flaky style with a grittier look than perhaps their music suggested wearing checked shirts, leather jackets and skinny jeans all thrown together. As the band’s reputation grows so does their style with latest press shots showing a much more grown up, tailored look more suited to their soulful sounds. See them supporting James Morrison, the Saturdays’ (yes really!), on the festival circuit this summer and at www.myspace.com/vagabond. Want a piece of them? Try this Superdry belt (below) out for size and show your support! (http://tinylink.com/?8RBReJqeji)
Juilian Perretta (below) is the latest hot new singer songwriter, with a smooth 70’s sound (not totally different to Vagabond- maybe soul is the sound of summer 2009?) he is already dressed to impress. Fresh from supporting Girls Aloud on their Out Of Control tour he has fans that include Perez Hilton and Mark Ronson. His tailored blazer and vintage shirts teamed with modern skinny jeans and statement belts are a visual nod to his sound. With his afro style hair he should steer clear of flared trousers and brown leather to avoid looking like a complete 70’s throwback. Currently being played on radio 1 check out his MySpace (http://www.myspace.com/julianperrettamusic) to get updates on gigs and the album release rumoured to be late this summer. Steal his style with a retro waistcoat http://www.allsaints.com/product/?page=1&category_id=52&prod_desc_id=5051214386140 or a full on way with a real vintage shirt like this late 60’s number (http://www.myvintage.co.uk/Shirts_B231VW.aspx) (below left and right).





London electro-indie group Milke (below left) have been receiving rave reviews everywhere they go. You help but compare Ra Khan to Brandon Flowers with his tailored yet flamboyant style. Andrew Friendly follows the theme with bassist Dave and drummer Luke bringing a more rock and roll edge to the proceedings. Producing really good and well balanced indie/electro music that I defy you not to dance to! Serious 1920’s tailoring is becoming more of a stage look for them at the moment but the full blown stage look of previous pieces worn by Andrew and Ra will be back and will be bigger. Compared to a ‘serious Scissor Sisters’ this band isn’t doing high street but you can get a piece of the action with this Alexander McQueen Two Colour Jacket (below right) (http://www.oki-ni.com/invt/am0054bei). Catch them playing venues all over the UK, France and Spain this summer and rumour has it a debut album will be crashing onto the scene sometime later this year. Check them out at www.myspace.com/milketheband





Ps.... A few weeks ago you were promised pics of me in parrot print- a parrot print halter dress perfect for the hot weather. Get details of stockists at www.hm.com.



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Hana