Thursday, 3 September 2009

High Street Celebrity Fashion

With the news that Topshop had designed bespoke stage costumes for both VV Brown and Shingai Shoniwa of The Noisettes for V festival I thought I'd consider those other celebs making high street look couture.

Radio 1's Fearne Cotton is well known for her love of high street mixing it in with vintage finds for a quirky but stylish look. Recognised as a bit of a high street hero she is currently designing a range for very.com. Check out these sandals as seen recently on Fearne- a bargain from Office
The Saturdays are frequantly seen in high street favourite Topshop and fab online store Rare. I love this panelled pencil dress as seen on Molly- looks designer and stylish. http://www.rarefashion.co.uk/Resources/Images/711daf57-f2ac-4fe3-b87d-e1cdc5643804.jpg



Now would be a good time to recall what ASOS stands for and true to it's name it is seen on a number of celebrities from Blake Lively to Mischa Barton. Mischa is often seen in high street and is always on trend- not putting a stylish foot out of line she recently opted for these bleach jeans from ASOS. http://tinylink.com/?LE9tta2Fdy

Alexandra Burke was recently snapped showing us all the money hasn't gone to her head in this stunning floral number from ASOS.....http://tinylink.com/?ljLBcWSd94

Seen any great high street fashion on the high street? Tweet me www.twitter.com/4couture

Thursday, 13 August 2009

Crazy for Collaborations.....

Recently the number of designer/ high street/ celebrity collaborations has snowballed- it seems like everyday another is created but that's not to say we don't love them.



H&M have given us some great designer collaborations (Mathew Williamson, Stella McCartney, Viktor & Rolf....) but is anyone not excited about Jimmy Choo for H&M this November?! The preview looks good (below) although who knows how this will affect the Jimmy Choo brand?


The Kanye West for Louis Vuitton sneaker line was released in June to much accolade and the obligatory waiting lists but they're slightly easier to get hold of now and are really great. I love this pink/ brown pair (below)-www.air-yeezy.com/views/?product-1218.html



Topshop have been at the forefront of designer collaborations for a while now with lots of different lines available in thier flagship Oxford Street store and online. Currently featured online are two stunning lines from Emma Cook and Markus Lupfer. I can't pick a favourite but will suggest this fantastic jumper (below) from the Markus Lupfer line. Completely perfect for A/W 09- sequins, animal print, drapy and black- 4 trends nailed in one fine jumper! www.tinylink.com/?0N4dO19ktA



Coming to Topshop this Autumn is a new collection from Christopher Kane and I can't wait....I will be queuing for this one. The less publicised but still exciting Neurotica for Topshop line will be hitting the Oxford store on the 21st August and a sneak peak looks good (below)....



My bargain of the day is this stripe silk dress from the much celebrated Giles Deacon for New Look line which is currently on offer! www.newlook.co.uk/164433509/ProductDetails.aspx



Got a favourite designer collaboration? Tweet me (www.twitter.com/4couture)

Thursday, 6 August 2009

Another British Summertime....

With the British weather changing on a seemingly hour by hour basis it is really difficult to know what to wear each day. Layering is definitely the way forward to keep you warm/cool/dry depending on the hour!

A key trend for this coming winter is draping. Get yourself a draped cardigan and layer over a plain vest if the weather might get warm or a tee if it’s going to be colder. As autumn approaches wear thicker base layers with long sleeves. Dark colours will be another key A/W09 trend so this dark purple Tweed Drape Cardigan from Urban Outfitters is perfect and is a bit of a bargain-
http://tinylink.com/?EfDpbIpue7.


I am in love with this beige cardigan from All Saints which looks effortlessly stylish. http://tinylink.com/?dnyQQjrXEd.
If you are looking for a simpler style try this lightweight number from Warehouse http://tinylink.com/?TFthaYYxPx.


Leggings haven’t gone anywhere and I can’t fault them for their practicality. I am not wearing tights in August but neither am I giving up on my summer dresses- so leggings are the answer. Sequins are going to be everywhere this A/W so get these super glamorous black leggings from Topshop and shimmer your way through the evening. http://tinylink.com/?yIGFqnCyp5.


These cut out leggings are a nod to another A/W trend and are a great way of showing off a bit of flesh on a grey summer’s day!! http://tinylink.com/?fkt3VrEOZT


My pet hate at the moment is cold feet. I leave the house in the sun wearing sandals and an hour later it’s raining- my feet are cold and wet and my spirits dampened. Pumps are my favourite alternative and there are some great ones out there. Embellishment going to be a big trend this winter so get in early and keep your feet dry in embellished flats. These peep toe flats from Kurt Gieger are perfect. Dressed up and dressed down they will looked stylish and are so much more substantial then flip flops! http://www.kurtgeiger.com/online-shop/79433-kg-lana

And finally scarf is a great way to layer up. Get a floral one like this beautiful silk Missoni scarf- floral is big now and will be big this autumn. http://tinylink.com/?KzKBEy2ChN.

Check out our twitter.....(www.twitter.com/4couture)
Miss Asher x

Thursday, 30 July 2009

Rain Gear

With the met office forecasting a wet remainder for our typical British summer, it's depressing news for those of us on a ‘staycation’ but on the positive side it gives us the ideal excuse (as if we needed one!?) to hit the shops just in time for the sales, to stock up on wet weather gear....

This stylish jacket is secretly a pac-a-mac so you can keep it in your bag ready for those sudden downpours we’ve been experiencing! http://tinylink.com/?1FA08LWwte

I love this super light weight Mac- perfect for wet but warm work days... http://tinylink.com/?YkQ8EBawty

And let’s not forget the wellies which have to be hunter- currently on offer at Millets.com. Get them in next seasons luxurious dark colours http://www.millets.co.uk/clearance/womens-footwear/product/080544.html.

Check out our tweets at www.twitter.com/4couture

Hana x

Thursday, 23 July 2009

Embellishment Heaven

Embellishing just about everything from shoes to dresses is all the rage at the mo and set to be a continuing trend for A/W 09. Just having come to the end of a major embellishment project on stage costumes I’d say I know a thing or two about the subject!!


Ticking all the fashion forward boxes this Balmain dress is velvet and jewel embellished. Make a statement this winter! http://www.net-a-porter.com/product/46823Fake embellishment with a really over the top gorgeous necklace like this one from Topshop. Wear with a plain t and black skinnies for day to night embellishment glamour http://tinylink.com/?bVaokPKZns

I am in love with this effortlessy glamourous embellished swimsuit. Get one now at My Wardrobe http://tinylink.com/?xe4ShJEy7b.



Feeling creative? There are a multitude of shops where you can buy embellishments! Try craft shops, markets, charity shops, vintage shops......the list is as endless as your imagination! To get started try www.mjtrim.com.

Tweet me at www.twitter.com/4couture

Hana x

P.S. Pics from my recent project to be posted soon...

Wednesday, 15 July 2009

Swimsuits you

Yeah yeah the heatwave’s over but let us remember the official summer holidays haven’t even started yet so many people have yet to go on their hols so swimwear requirements continue long after the glossies have stopped featuring swimwear. Don’t panic tho! The shops are still full of excellent choices like these.......

This bargain black swimsuit from M&S is so easy and flattering to wear, perfect for both pool aerobics and lying back on the sun lounger! http://tinylink.com/?FJ59O9gpvN

I love this striking colour and silhouette print bikini by one of my favourite swimwear brands Seafolly which will look amazing with a tan! Best of all this bikini has a subtle glitter finish to the fabric so it will really help you shine in the sun! Probably not the best swimwear choice for activity but my choice for lying in the sun. http://www.seafolly.com/collections/neo-tropical


Coral is my favourite colour to wear on the beach as I find it really uplifts my skin. The cut and detail of this swimsuit makes it über glamorous. Perfect for cocktails in the Caribbean (I can but dream...!) Also available in purple and at a bargainous £26.99 from River Island I say buy both- purple for pre tan skin and coral to accentuate a tan! http://xml.riverisland.com/flash/content.php



I love love love the Giles Deacon/ New Look collaboration and am really hard pushed to find a favourite but this subtly glittery monochrome bikini is really special. A substantial top it will provide more support than stringy halter necks and the pattern is flattering. http://tinylink.com/?W0HjnoZVSb



Check out our daily tweat.....www.twitter.com/4couture!
Hannah xx

Thursday, 9 July 2009

Job Hunting in the Fashion Industry

It’s graduation time and whilst the mortar boards are flying in the air the celebration for many is tainted with concern over news that half of all companies are not looking to recruit a graduate in the coming months. With experts predicting that 2009’s graduates are going to have a harder time finding work than ever before the advice for all graduates is to try to get work experience, further qualifications or even travel and work abroad to avoid the worst of the recession but is this advice applicable to fashion graduates?

Every year we look to take on a graduate and there is always huge uptake for the position. There are a number of things that we, as the employer, are looking for and also a number of ways that a graduate can stand out.

Obviously a good degree from a good university helps but that doesn’t necessarily mean a first class degree. At uni I was told that a 2.1 degree is the most attractive to employers look for as it implies the graduate has done more than just have their head in a book for 3 years. Qualifications are not the be all and end all of a career in fashion. Further academic qualifications above a degree are unlikely to be as useful as the same period spent gaining experience.

Work experience has always been seen as a vital skill set by fashion graduate employers and the best way to get experience is whilst still at university however there is a difference between obligatory work experience that is done as part of the degree and work experience that the graduate has embraced. As employers we’re looking for interesting placements- the hard to get and unusual, as it implies the graduate worked hard to get a placement and knew what they were doing!

Enthusiasm is something that we are always on the lookout for. Graduates lacking obvious enthusiasm for the job need not apply...! It is something that can’t be faked and is so vital to the job. We know that working in fashion can sometimes be less than glamorous but the enthusiasm for the job keeps us (and our graduates) going when things get tough. Prove to us that you can work hard in a stressful situation with a smile.

Start at the bottom and work your way up- offer yourself as an unpaid assistant/runner and prove a bit of hard work and menial jobs don’t phase you. As employers we are scanning incoming CV’s for something that shows this- a particularly gruelling work experience placement, a previous job in something on the menial side- anything that shows a willingness to work really hard and a grounded attitude.

Graduates need to have an excellent knowledge about current trends and an eye for style. It shouldn’t come as a surprise that a proportion of this will be judged on what you are wearing at the interview. Interviewees that are wearing something that both attracts our attention but remains smart and appropriate are likely to be remembered for all the right reasons.

Ok. So you know what to do WHEN you find a vacancy but HOW to find one of those rare and precious things? Be everywhere. Read everything. If you are not looking everywhere from fashion industry tweets to small time industry magazines you may miss out. Treat looking for a job as a full time job. Network, network, network. If no one knows who you are then how will they offer you a job or your dream placement? Think about people you know that are working in the industry- uni colleagues, tutors, your PR neighbour who works in PR, your mums friends son who is in a signed band..... Think laterally not literally when sending out your CV- PR and media agencies, small time fashion magazines and local newspapers. All might be the tiny step in the door you need.

Above all remember you are looking for your dream career so stick with it and stay focused!

What do you think? 2008 or 2009 graduate? Tweet me.... www.twitter.com/4couture